Plans and pricing

Two tiers. Both one time payments.

No subscription. No auto renew. No cancelling by email six months from now. You pay once and the plan is yours to keep.

Before you weigh these up, go read a complete plan. It is the whole document, not a preview, and it will tell you more than this page can.

Where I stand on refunds, before you scroll any further.

Cancel any time before I start building and you get everything back. Once the plan is written and sent I cannot refund it, because it is hours of work that only applies to you. What I do instead is rebuild it. If the plan does not fit your actual week, tell me and I fix it rather than leave you holding a document you cannot use. Full terms.

Structured Plan

$97

One time. Yours to keep.

You want the structure and you will run it yourself. No weekly check-ins needed.

Your calorie and macro numbers, off your real height, weight, training and goal
Built up from what you already eat. No crash cuts
3 to 4 options each for breakfast, lunch, dinner and snacks
What to eat before you lift and what to eat after
A 7 day grocery list, sorted by aisle
When to eat, built around your actual work schedule
Swaps that match your macros, so eating out is not a problem
Ask me anything about running it. I answer in 24 to 48 hours

Includes one revision inside 14 days if the plan does not fit your real week.

Apply for this plan

Pick this if week two is where you fall off

Plan + Two Weeks With Me

$147

One time. Two weeks of support.

You want someone in your corner for the first two weeks, answering fast and adjusting the numbers.

Everything in the Structured Plan
Priority replies within the hour, 9am to 6pm Pacific, weekdays
Two weeks of back and forth while you actually run it
Up to 2 macro adjustments based on how your body responds, not on a schedule
What to track, when to change something, and what to do next
How to handle restaurants, drinks and travel without starting over on Monday

Includes two macro adjustments based on how your body actually responds.

Apply for this plan

Before you worry about it

Nothing gets charged on this website.

There is no checkout button anywhere on this site, and that is on purpose. You send an application, I read it myself, and if I genuinely think I can help you I reach out with a payment link. If I don’t think I’m the right fit for you, I say that instead. I would rather turn down $97 than sell someone a plan I know won’t work for them.

01About 2 minutes
You send a short application
The basics plus the one thing you are most stuck on. Short on purpose. I am not asking for your medical history before I have even told you whether I can help.
02within 48 hours
I read it and write back
Every one, myself. If I can help, you get a payment link and the full questionnaire. If I cannot, I tell you that and point you somewhere better. You hear back either way.
0348 to 72 hours after intake
Full intake, then I build it
Now the long questions. Allergies, budget, digestion, shift patterns, foods you refuse to eat, what has made you quit before. Then I build the plan by hand off those answers.

Why these prices

Founding client rates.

These are early rates and they will go up. Not as a fake countdown timer, just as a fact. I am building a library of real case studies right now, and the people who come in at this stage get the same hours of my attention at a lower number than the people who show up after.

Which one should you pick

Honestly? Start with the $97.

If you have tracked before and you are disciplined, the Structured Plan is genuinely enough. Take the $147 tier if you know you need someone checking on you, or if past attempts fell apart in week two. You can upgrade later for the $50 difference. You cannot un-spend money on support you did not use.

Still not sure which tier fits?

Put it in the application and I’ll tell you which one I think you need. Including if that is neither.

Start your application